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The Image of Leadership: How leaders package themselves to stand out for the right reasons, by Sylvie di Giusto
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The Image of Leadership is the result of Sylvie di Giusto’s journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen.
This book will take you step-by-step through the development of your professional imprint. The focus will be on all of those things that people perceive about you, with an emphasis on your appearance and your image.
By all means, it’s not a “How-to” book, because there simply is no “one-size-fits-all” formula for a look of leadership. Instead this book provides you with a deep understanding of the most important concepts to achieve your image of leadership. Because…
- YOU have to create your own professional imprint, which is true to your personality and which works for the duration of your long career.
- YOU have to appear confident, authentic, professional, and respectful to be perceived as a leader—no matter your height, weight, color, age or gender.
- YOU have to look like a leader long before you are one.
- YOU have only 7 seconds to create an imprint of leadership.
- YOU have to show people your leadership, every day, consistently.
- YOU —and only YOU— can choose to present yourself as a leader, or not.
This book is written to be entertaining for leaders at all levels. You’ll encounter hard data drawn from Sylvie’s research and she also shares countless stories from her 20 years of experience in corporations around the world, while she will prove her theories with people who are currently in the public eye. There is no other book that encourages you to learn about your image from famous politicians, CEO’s or pop stars at the same time.
“Sylvie says, “People packaging is what I do.” She is right. And she is great at it. In The Image of Leadership, Sylvie combines my marketing requirements of critical thinking and gut instinct. She uses scientific research, her years of experience, and, interestingly, her unique view as a European, to hone in on everything you need to do to improve your professional imprint.”
-- Jeffrey W. Hayzlett, Primetime TV Show Host, Bestselling Author & Sometime Cowboy
“Sylvie di Giusto’s The Image of Leadership is so very informative. It provides those who want to succeed on all levels with the tools they need to create a well-developed personality and a strong, authentic image. And, they are the best kinds of tools – those that complement rather than overpower.”
-- Alvin Valley, Fashion Designer
“When Sylvie walks into a room, she changes the temperature. When Sylvie talks, people listen. When Sylvie writes, smart people read. If ever there was a book that needed to be written for leaders, it is The Image of Leadership. If ever there was a perfect person to write it, it is Sylvie di Giusto. Want to be a more effective leader? Read Sylvie’s book.”
-- Jay Townsend, Political Consultant
“The Image of Leadership is a refreshing wealth of knowledge for anyone seeking a non-cookie-cutter approach to stand out for the right reasons and build their leadership presence in an authentic but strategic way. Sylvie offers concrete resources, and insight in a way that caters to the uniqueness of her readers.”
-- Shauna Mackenzie, Founder, Best Kept Self
“Impression management has never been more critical to successful leadership than it is in today’s interactive world. This book catapults the reader light years ahead of those who, through years of trial and error, are yet unable to leverage their image as a strategic tool for effectiveness and advancement. Sylvie has written the right book for the right time, for the right reasons.”
-- Carole L. Jurkiewicz, Ph.D., Professor Hofstra University
- Sales Rank: #258102 in Books
- Published on: 2014-06-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .44" w x 6.00" l, .58 pounds
- Binding: Paperback
- 192 pages
About the Author
Sylvie di Giusto has twenty years of corporate experience educating and inspiring thousands of clients around the world. She has long been fascinated by the power of image and the way people can use their personal brand to positively influence their own career. Her ability to empower people, her corporate background and her passion for fashion has led to her launching Executive Image Consulting, based in New York City. As an exceptional speaker, an effective trainer, and an enthusiastic coach she uses her extensive corporate experience to help clients to project a powerful visual image onto their target market, within the first seconds of being seen. She uses a series of core marketing principles and packaging design knowledge to develop strong visual brand aesthetics for her clients, because successful packaging designer sell an experience through their packaging. Perception, perception, perception. It’s all about perception!
“Over the years I’ve learned it’s better to craft the way others are going to perceive you, rather than to sit back and hope it’s going to be in a great way. You have to package yourself in a way that represents your product in the best possible way. Make today the day you start taking control of your image, of the imprint you leave in others mind. I thank you for making this book part of this journey. Enjoy the read!”
Sylvie di Giusto
People Packaging is what I do…
Most helpful customer reviews
6 of 6 people found the following review helpful.
Packed with candid anecdotes and practical advice you can start applying to yourself today
By Cleo
What I liked about the book:
- No hard sale. I generally skip many pages in self-help books because the writer thinks I need to listen to their sales patter. I already bought your book, isn't that enough? There is a gentle suggestion at the end of the book which doesn't make you feel the least bit annoyed. In fact I am considering the pitch....
- Amazingly candid anecdotes from professional experience that will leave you either cringing or nodding your head in recognition of the point she's making.
- Very specific recommendations about what to do. The chapters don't just leave a general guidance note. For instance, on bespoke tailoring she talks about exactly what matters in a tailored suit and how to deal with budgetary concerns etc.
- It is probably the most widest in scope. It's not just your physicality that's the issue here. The writer discusses things such as media portrayals, social media use and confirmation bias. A very 21st century outlook.
- The book covers research materials for each topic. I prefer it when I get presented with some data for claims made in books!
What I didn't like (or what I thought was missing):
- It lacks a contents page, with the chapter headings. It was particularly a problem for me because I bought the Kindle version, I guess. I prefer to be able to flip back and forth between chapters when I am reading non-fiction to keep track of points I think are aligned together.
- It leaves it up to the reader to summarize an action plan. I feel like this could have been done relatively easily given how many practical suggestions are made in the book.
But these are really nitpicky points. I think it was a pretty good read, packing in lots of valuable action points that I am trying to incorporate into my daily life.
I outlined the chapters because I usually find that helps me a lot in deciding whether or not to buy a self-help book. However, in this instance, there are many subheadings within each chapter that breaks down to anecdotes and very specific action points, so it may not be exactly helpful.
Chapter 1: The 7 second rule
Chapter 2: Your professional imprint
Chapter 3: Leaders look confident
Chapter 4: Leaders look authentic
Chapter 5: Leaders look professional
Chapter 6: Leaders look respectful
Chapter 7: Leaders look controlled
Chapter 8: The challenges of female and male leaders
Chapter 9: Leaders lead by example
Chapter 10: Moving forward
2 of 2 people found the following review helpful.
Great ideas you can use right away to look (and feel) like a million bucks.
By Michael L Robertson
I don't exactly have a shelf full of books on image and style. I'm an aging, overweight Texas guy who is lucky to show up with all my buttons buttoned and my hair somewhat combed. But once I met Sylvie di Giusto, I wanted to see what she had to say on the subject of image, because she's about the coolest-looking person I've ever met. To my delight, her book is not a mostly-for-women-but-here's-a-bit-for-the-men presentation, but an immensely readable, instantly applicable guide to making the most of your personal image...EVEN IF you're an aging, overweight guy.
Sylvie names the names and tells the stories of people we all know about, and she points out with clarity what they get right and what they get wrong. It is jarring to know that a potential employer might pass on hiring you just because of your tie or your shoes, but that is a real possibility today. Sylvie's guidelines helped me to assess my wardrobe and see what items made the right impression and which ones just say, "I have given up on society."
You'll enjoy this book; it's a quick read, but packed with useful insight and ideas that you can use right away, wrapped in fascinating personal stories. I loved it!
2 of 2 people found the following review helpful.
An elegant and convincing guide to business style
By Benjamin Wolff
I came to "The Image of Leadership" as a skeptic, having been disappointed by other business fashion guides that seek to cram every professional into rigid categories. What I found in Sylvie di Giusto was an expert who guides and inspires rather than dictates. A few personal highlights:
• Sylvie encourages different standards of professional style for different industries and fields. Too often it is one look for all. A subtle but important point.
• Find a style that fits your personality. If you don't do this, not only will your outfit not look right but you won't wear it with comfort and confidence. This is one of the keys to projecting authenticity.
• Whatever style you ultimately choose, Sylvie emphasizes the need to pay attention to detail--especially for us men! It's the little things that we think nobody notices (scuffed shoes, worn out belt) but people always do. And these are often the easiest and least expensive items to take care of.
"The Image of Leadership" is smart, well written, and suffused with an elegance that will seduce even the most fashion-phobic among us.
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