PDF Ebook Marketing goes Digital: 12 Practices for Business Success, by David Stahlberg, Johan Eriksson
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Marketing goes Digital: 12 Practices for Business Success, by David Stahlberg, Johan Eriksson
PDF Ebook Marketing goes Digital: 12 Practices for Business Success, by David Stahlberg, Johan Eriksson
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Finally an all-encompassing book about marketing in a very digital world! Digital transformation is NOT about technology. It’s about focusing on your customers and transforming an accelerated pace of change into a strength for your business. This book reveals the next generation of marketing in 12 action-oriented practices. Implement them today to achieve both immediate gains and long-term competitive advantages.
●Including 9 interviews with global industry thought-leaders
●Including multiple free tools you can start using today
●Covers all aspects of marketing such as defining the purpose of your business, creating meaningful assets, marketing plans, an approach to programmatic marketing and models for learning and innovation
"Finally, the book that reframes digital. It’s about the real people - if you get how they tick, digital enables you to engage meaningfully and win. If you don’t , you talk to yourself and lose. Customer understanding was always meant to be exactly that, with digital it now is. A digital strategy is about organising for true customer centricity, to exciting new depth and discovery. A compelling read, backed up by an impressive collection of conversations with worldwide thought leaders."
-Luisa Delgado, CEO, Safilo Group, board member of INGKA Holding B.V. Supervisory Board, parent company of IKEA Group
- Sales Rank: #1116353 in eBooks
- Published on: 2016-10-06
- Released on: 2016-10-06
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Daniel Norburg
Great for everyone who wants to know how to do business in the new digital and AI era!
0 of 0 people found the following review helpful.
Taking your business to new horizons via digitalization – this is likely the one book you need
By Anja
Marketing goes digital- 12 practices for digital success is an ambitious title that promises a wide, whole perspective on what is going on in the marketing world in the digital era and how marketers can not only adapt to these changes but also lead for success. And it manages to do so really well. This book provides the framework needed to reorganize your marketing activities to fit the digital consumer’ s expectations and habits. In 289 pages, it is impossible to go technically deep on every single aspect, but that is not the idea with the book. This is an inspiration and also a frame to follow when identifying your starting point, where you want to take it, how to find out where to go next and what you should prioritize given your specific situation. I am in the middle of an online course these days, on the topic digital marketing, and this book helped me understand where all of that I learn fits in. The book is structured around twelve business practices starting at purpose and learning culture so that no matter where your business is today, this is a great guide to get started with your digitalization.
The book is very smooth to read with an easy to follow language, humor and personal style, full with easily understandable examples and interviews with thought leaders in the field.
What I personally like most, are the detailed discussions on ROI (Return on Investment) that has often been topic for confusion. The examples given, will enable anyone to set up ROI models for their digital activities.
If there is one book that will enable yourself to reach new horizons with your business going more digital, this is likely the one!
0 of 0 people found the following review helpful.
Finally!
By Amazon Customer
To be honest, I usually find books regarding business strategy to be a bit dull and difficult. Then I read this. Having studied psychology, including behavioral neurology and consumer behavioral patterns, I’ve felt that other business books are too shallow whereas this feels like a business-mindset-book that is useful, creative and gets your mind going.
I really enjoyed the interviews and getting the vision of the future from the people who are actually the very ones creating the change was very interesting. The part that I found most useful was the social media chapter since I still find it difficult getting companies to understand that social media needs to be treated as any other marketing channel, with a strategy, KPI:s and guidelines. “Being social” should not be a mean in itself, being available where your target group is, communicating with them and delivering content they like should. If you're unable to do that, you should stay as far away as possible from social media since it will just hurt your brand. This section in the book provided me with easy steps, examples and explanations which will make my job a whole lot easier when talking about social strategies.
To be honest, (again) this book goes way beyond digital and captures the way we should think, breathe and live marketing in order to really change the market. And don’t skip the chapter about the responsibilities we have as marketers. Gotta stay good to sleep good.
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