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Car Dog Millionaire: How to Sell Cars and Make Money at Your Internet Dealership, by Jim Flint, Michelle Lenzen
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It’s an age-old question with a straightforward answer: who wants to be a millionaire? Well, everyone does, of course! The tough part is figuring out how. And believe it or not, if you’re a dealer or manager in the automotive industry, you might be missing out on one of the biggest ways to increase your earning potential. The best part? You already have all of the tools and resources you need at your disposal.
As a twenty-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer’s digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he’s conducted over the years—combined with Google’s own astonishing data on how website visits correlate to car sales.
Using an entertaining quiz show format, this guide will let you know the truth about the power of online marketing and how this information can be used to your advantage. In addition to real-life research, trivia, and valuable advice, you’ll be able to read candid conversations with car dealers as they put these methods to work for themselves and address the most successful strategies for improving their sales.
- Sales Rank: #890552 in Books
- Published on: 2015-12-29
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .58" w x 6.00" l, .75 pounds
- Binding: Paperback
- 228 pages
Review
"You really can teach an old dog new tricks. Filled with real examples and how-to strategies for beating the competition in the digital world, Jim's book is the new standard for dealers wanting to step up their game."-Cliff Banks, President of Banks Media Enterprises "Jim's been listening to dealers, talking to dealers and helping them. You can tell. Any General Manager that misses this message isn't all that interested in the future of the car business."-Renee Stuart, Founder of Reputation Revenue
About the Author
Jim Flint is a recognized leader in the areas of marketing, advertising, and digital sales operations, as well as a twenty-year veteran of the industry. The owner of the digital marketing agency Local Search Group, he is best known for his seemingly magical ability to grow every business he touches, having previously worked with Nike, Toyota, and a number of multi-franchise dealer groups.
Michelle Lenzen is a graduate of the University of Illinois, where she earned her degree in advertising. A freelance writer, certified teacher, and professional online marketer, Michelle also studied comedy at the Second City in Chicago and lends her skills to making boring business stuff more entertaining in Car Dog Millionaire, her debut book cowritten with Jim Flint.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Start putting a value on your SEO and other hard to measure metrics.
By Paul Jobson
I strongly encourage anyone who is serious about learning more about their web strategy to review this book. I work with a leading web consulting company in the automotive consultant, and I found the information laid out to be very relevant, and a the book presented a strong roadmap for anyone managing their internet advertising- whether alone or with a 3rd party vendor.
The book works hard to assign values and create meaningful KPI's for internet marketing. While each user must ultimately come up with their own metrics, the book shows you how you can begin to assess the value of hard to evaluate items including SEO and Social. Clearly, the author did his homework here, and shows this by presenting clearly laid out cases with data rather then speculation.
This book should be required reading in the industry, and hopefully it will inspire you to get insight by calculating your own numbers.
2 of 2 people found the following review helpful.
Wanna-be
By Southern Belle
Everybody wants to sell something. This slim volume of advice by a successful digital ad-man surely applies to vehicles. It also reaches many other sellers who need internet marketing to increase success.
Mr. Flint and his associate provide clear, concise focus! Cutting edge and sharp!
His formulas for selling based on themes such as "moneyball", "rubic's cubes", "dragon tamers", and "google whisperers", bring familiar focus to keep you reading. Jim's trivia questions as the chapters begin are fun! Soon you realize they set up the content. His excellent summaries and thorough bibliography keep the message open for easy future access.
He brings it home with vignettes of conversations between dealers and himself. These dialogues suggest practical solutions to different situations!
2 of 2 people found the following review helpful.
Best New Book about Automotive Marketing
By Amazon Customer
Outstanding book that is exceptionally well written. Do not underestimate the precise, lucid prose, as there
are many themes woven into the millionaire guide. Most notably are the personal, business, and
philosophical tenets brought forward with a humorous touch and clear tone. The personal experiences
that are recaptured help the reader to develop an identification with the author. Then business experiences
develop a real life scenario on establishing success. Best of all the underlying philosophy is clear: be attuned
and aware of the environment around you. A great guide for becoming aware of the "behind the scenes" operation of
car marketing--and a must read for all professionals in the automotive business!
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